Case Study

Boteh

Revering the old, savouring the present and seeking the new

BOTEH is a newly launched fashion label based out of Sydney. It is the brain child of creative director and fashion designer Amelia Mather whose impressive career has seen her driving creativity at iconic Aussie fashion labels including The Upside, Tigerlily and Seafolly.

BOTEH is Amelia’s first solo foray into the world of fashion, with the label drawing its name from the Persian word for paisley. This aesthetic is reflected in her unique swim and leisure wear, and embodies the bohemian spirit and earthy authenticity that have become her signature design style.

Amelia approached Slickweb to create a website for her new brand and we were only to happy to help. We worked closely with her to develop a clean and minimal website with the goal being to let her beautiful creations be the star of the show. Plenty of white space and a muted colour palette is complemented by prominent photography featuring her range.

The website was developed in Shopify which was chosen for its conversion-focused approach, and its ease of use on the back end. The website also features look book campaigns filled with inspirational lifestyle imagery of BOTEH’s garments being worn by models on location. Hot spots allow visitors to click through to the products and add them to their cart directly.

We also designed and developed a suite of email communications for BOTEH to connect with their customers. Including transactional emails and follow up communications like Abandoned Cart, Welcome series and Birthday emails.

We can’t wait to see how BOTEH will continue to grow and succeed into the future!

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“I had an amazing time working with Pedro and the Slickweb team, it was my first time developing a website and had a seamless experience working through the entire process. I highly recommend their work and the personal approach they took to create my online store.”

— Amelia Mather - Founder