Case Study
Equilibrium Psychology
Turn emotional challenges into emotional growth.
Equilibrium Psychology is a practice of clinical psychologists located in Sydney CBD, founded by Gemma Cribb. Their team of clinical psychologists provide evidence based therapy, treatment and counselling for a wide range of difficulties. They focus on their clients as individuals, with a unique story and set of challenges, and work with them to better understand these and provide them with practical strategies and skills to overcome them.
Founder, Gemma Cribb, has been in the industry for over 14 years. Gemma started Equilibrium Psychology in 2007 to fulfil her wish of working with and be inspired by clients and colleagues who were eager to grow, overcome their challenges and continuously improve themselves. Since then, the Equilibrium Psychology team has continuously grown to be one of the largest and most highly regarded teams of Clinical Psychologists in Sydney.
With their continuous growth, Gemma and general manger, Joshua Niewand, came to the realisation that their online presence needed to evolve, particularly as their website was outdated and the process to perform any updates to the site was quite inefficient and costly. Equilibrium Psychology required a solution that would give them a platform that would truly represent their brand, all of their talented therapists and the quality of their services, helping them stand out from the competition. All whistle providing them with the flexibility they required to maintain the site in an autonomous way.
We partnered with Gemma and Josh to work on a solution that would improve their online presence, giving Equilibrium Psychology the platform they needed to showcase their services, experience and team. We designed and developed a clean, sophisticated and modern website that translated their personality and professionalism while providing exisiting and future Equilibrium Psychology’s customers with an informative and engaging journey thorough the content.
To support their growth strategy, we developed an ongoing partnership with Equilibrium Psychology to review and maintain their SEO and SEM positioning. We developed a tailored and targeted strategy and implemented the required Google AdWords campaigns and website SEO optimisations and continuously work with Equilibrium Psychology to maintain and optimise the performance of all campaigns to ensure maximum return on investment and continuous business growth.
“The team at Slickweb were a delight to deal with. They have a wealth of knowledge and experience which shows in the way they approach each new business and design. They think carefully about the needs of the consumer and business alike to come up with elegant, intuitive solutions. They are quick to respond, reasonably priced and obviously care about the work that they do.
You will not get a ‘cookie cutter’ solution but a truly unique, stable and functional site. I’ve also found it such a bonus to have them take on our SEO and SEM under their umbrella and loved that they could consider these factors during the design process.”
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