Case Study
Bubba Bedtime
Helping you and your baby sleep!
A certified Baby & Infant Sleep Consultant, Aprilla Quayle started Bubba Bedtime and since then has worked with hundreds of babies and exhausted families, providing them with professional support and advice to get their babies’ sleep back on track. Bubba Bedtime are extremely passionate about sharing their sleep knowledge and experience with their clients, helping them get their sleep back.
Aprilla got in touch with our team at SlickWeb for a complete re-design of her website that would improve the user experience and provide visitors with an engaging experience that would truly represent what Bubba Bedtime stands for. Bubba Bedtime provides numerous avenues to support tired parents and required a new website design that provided users with clear journeys to the relevant content they were looking for.
Collaborating with Aprilla, our team produced a minimal and clearly structured website. Introducing soft baby pastels and fun baby themed iconography to create a cohesive design whilst also maintaining a professional appearance. The toned down design with the pastel colours allowed for a playful identity that would represent Bubba Bedtime whilst catering the experience for the potential exhausted parents who may be looking for help later in the night, reducing the strain on their tired eyes.
The final result was a clean, professional and playful website that enhanced Bubba Bedtime’s brand identity allowing it to live beyond their digital form, all whilst clearly providing the necessary information and guided journeys through the content.