Case Study
National Indigenous Art Fair
NIAF is a marketplace for indigenous artists and creators to sell their works.
The National Indigenous Art Fair (NIAF) is a marketplace for Aboriginal and Torres Strait Islander art, jewellery, gifts, homewares, plants and Indigenous bush food. All of which can be purchased directly from the Aboriginal and Torres Strait Islander artists from remote community-owned art centres in Northern Territory, South Australia and Western Australia.
Slickweb was engaged by Squarespace to collaborate with them to design and build NIAF's new website under their platform, as part of Squarespace's efforts to support the Indigenous Community. Working closely with NIAF, we developed a website that captures the essence of the brand and its authenticity and showcases what the marketplace offers. The focus on inclusiveness through simplicity and accessible features was vital to appeal to a broader audience of all ages and backgrounds.
The site boasts a modern and spacious full-width layout, legible typography and large imagery to create an authentic and user-friendly experience. More importantly, the site immerses the visitor within the culture via the extensive detailed imagery of indigenous art and activities and a warm and welcoming earth tone colour palette.
“Pedro & the team took on the whole redesign from creating a new website with a beautiful look and design, as well as installing all the back of house systems we needed including newsletters and databases and professional emails to ensure we could work straight away on the new website to do marketing and event management with branding consistent with the website. They also did this within a short time frame which was really appreciated.
We’ve had lots of comments on the design and were so happy with the assistance to get the new website and all the other additional services up and running without a hitch.
I wouldn’t hesitate to recommend Pedro and the team at Slickweb to anyone looking for beautiful web design as well as all the integrated systems that make a website more than a website but a vehicle to publicize a major event.”
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