Unique styles tailored with passion


Strategy & Consultancy   /   Design & Branding   /   Web Development   /   Digital Marketing


Conversion focussed, simple & efficient!


IXIAH is a Sydney based fashion label, founded by Krystel English, well known for their unique styles, intricate pieces and limited editions. IXIAH has increasingly grown their presence and customer base in the past few years, both digitally and physically with two stores located in Sydney NSW.

With the opening of their second store and the increase in the demand for their beautifully designed pieces, IXIAH came to the realisation that their existing website (built in Magento) was no longer able to provide a reliable solution to their customers’ demands. Also the newly arisen problem of inventory management across multiple locations; online and in-store was also a key driver for change.

We worked closely with IXIAH’s Creative Director and Founder, Krystel English, to design and develop their unique eCommerce store. The new store would showcase IXIAH’s beautiful products providing users with a seamless and easy journey through the website while providing IXIAH with a centralised stock management for their online and physical stores as well assisting them with the improvement of some internal processes.

Focusing on creating an engaging, simple and efficient user experience, we developed a conversion optimised eCommerce website with the aim of providing users with a tailored journey through the content all the way through to checkout. To complete the full customer cycle and ensure consistency across all touch points, we custom designed, developed and implemented all consumer communications, from transactional emails to automated emails such as Welcome, Abandoned Cart and Birthday trigger emails.


Website Design / Website Development / Digital Marketing

I met with some of the top agencies in Sydney and chose to go with SlickWeb as I found Pedro to have a strong eye & vision for design while also being able to implement the structure and build required for my business. And with their on-going support network, they are now an integral part of the continual growth and development of our business. I am so happy with my decision as I do not feel any of the other companies could have created my site as professionally sound [...]
— Krystel English - Creative Director & Founder
[...]I worked with SlickWeb on a complete rebuild of the site. Pedro and his team worked tirelessly and were extremely fast in delivering to the timelines. My business was thoroughly researched and every angle and avenue was thought out to give the best customer experience possible. Not only did I relaunch my website but I also had all trigger emails set up, to capture such things as abandoned carts (currently sitting at 14% sales rate where an average Shopify store is 7%).

We have seen a huge increase in new and returning visitors to our website and sales have flourished increasing by 25% in the first few months of launching which is an incredible amount.[...]
— Krystel English - Creative Director & Founder

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